- what is it?
There are several definitions of 'communication design'involving many disciplines. As far as core skills go, I start from the position of a writer not a graphic designer. The definition that best describes what I do is:
'attracting, inspiring, and motivating an audience to engage with a client's messages in order to fulfil their business objectives.'
My approach is holistic, starting with communication strategy, leading to creative concept development, on to creative execution, and concluding with measurment and evaluation.
Clients tap into my expertise at one or several points along this continuum.
The services on this page explain exactly what I do.