These are the main services I provide to agencies and clients. Together they form what I call 'communication design.'

content research comm strategy creative con dev
qualitative research com design serv pitch
measurement facilitation


Communication design

- what is it?

There are several definitions of 'communication design'involving many disciplines. As far as core skills go, I start from the position of a writer not a graphic designer. The definition that best describes what I do is:

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Measurement & evaluation

"Half of my advertising is wasted, and the trouble is, I don't know which half." - Lord Leverhulme

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Pitch writing and presentation

'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.' - Leo Burnett

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Content research

"Somewhere, something incredible is waiting to be known." - Dr Carl Sagan

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'If time is taken to involve affected and interested parties (stakeholders), the plan will become their plan, implementation will be accelerated, and the potential for future conflict and disagreement will be reduced.' — Dr Shirley McCune

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Scriptwriting and copywriting

'Poetry: the best words in the right order' - Samuel Taylor Coleridge

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Creative concept development

'Sometimes imagination pounces; mostly it sleeps soundly in the corner, purring.' - Terri Guillemets

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Qualitative Research

'If we knew what we were doing, it would not be called research, would it?' - Albert Einstein.

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Communication strategy

'I have no special talents. I am only passionately curious.' - Albert Einstein

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