Client:
The Army
Agency:
Shelton Fleming
Project:
Defence 2004
Challenge:
Create a face-to-face communications strategy to 'take Defence to the nation', engaging primarily with potential recruits and 'gatekeepers.'
Solution:
Immersion in Army life to understand this unique organisation;and rigorous planning of a major communications exercise including audience analysis, data capture, venue research, sponsorship, marketing, creative concept and market testing.
Results:
Two reports,enabling COI to run an industry tender for implementation.