New Range Rover launch
Client: Land Rover (Ford Premier Automotive Group)
Park Avenue Productions
Global launch of the new Range Rover to dealers, media, and staff.
Challenge: communicate the benefits of the most advanced luxury 4x4 vehicle.
'Launch the launcher' scripts for key staff
Global dealer launch in northern Italy - scripting of core business presentations, adapted by each country and technical presentations to support different stages of on and off-road ride & drive experiences
International media briefing presentations at Skibo Castle, Scotland
A highly successful launch with very positive response by all audiences, great media coverage and multiple Platinum & Gold awards.