Cable & Wireless
Internal global brand launch
Build confidence and behavioural change in an organisation undergoing rapid and difficult change.
Positioned as 'The Way Ahead', each event included a set of highly intensive, interactive workshops that engaged small groups with four topics - consumers, customers, the business and values.
In addition to the UK roadshow, events in New York, Washington, Dublin, Paris, Munich, Bangalore, Mumbai, Singapore, and Hong Kong touched a total of around 5,000 staff, preparing them all for the next stage in the organisations' evolution.