Together Campaign

Client:

Home Office

Agency:

COI

Project:

'Together' campaign.

Challenge:

Train & motivate 3,000 local practitioners who deal with a national problem.

Solution:

Design of Academy roadshow with 'local hero' video stories, cross-profession teamwork using Crystal Interactive technology to solve real local challenges, & specialist workshops.

Results:

88.8% reported they felt better equipped, 96.8% said it was relevant to their needs, 80.2% met someone who could help them in the future.

IVCA Award for Communication Effectiveness.