New Range Rover launch

Client: Land Rover (Ford Premier Automotive Group)

Agency:

Park Avenue Productions

Project:

global launch of the new Range Rover to dealers, media, and staff.

Challenge: communicate the benefits of the most advanced luxury 4x4 vehicle.

Solution:

'Launch the launcher' scripts for key staff

Global dealer launch in northern Italy - scripting of core business presentations, adapted by each country and technical presentations to support different stages of on and off-road ride & drive experiences

International media briefing presentations at Skibo Castle, Scotland

Results:

a highly successful launch with very positive response by all audiences, great media coverage and multiple Platinum & Gold awards.