DWP 'Making A difference' conference

Client:

Department of Work & Pensions

Agency:

COI

Project:

senior managers' conference

Challenge:

take a conventional 'passive' event and develop a new, innovative format to involve senior managers in making a difference.

Solution:

the audience divided into groups and then into smaller teams. Each team developed a practical idea for making a difference. They were then challenged to perform their idea live in one minute, using a creative toolbox. Each group voted for their 'best team' and each of these then performed to the entire audience.

Results:

real time voting revealed a positive opinion shift. A high proportion believed the experience would make a real difference to their performance.